I help brands grow with intent, not just spend.
I'm a brand marketer who operates at the intersection of culture, storytelling, and performance.
From launching 12 flagship smartphones at Xiaomi India to building Lumio's brand from the ground up, I've spent 7+ years shaping how consumers see, feel, and choose products. I think in narratives, operate in data, and believe the best marketing is indistinguishable from culture.
Every dimension of a launch from box design to media strategy, keynote scripting to retail execution. I've stood on stages, fronted media briefings, and managed large agency partners.
Brand POV, identity, tone, positioning. Built from zero at Lumio. Scaled across Xiaomi's full India portfolio.
Direct ownership of Meta, Google, Amazon & Flipkart Ads. ROAS, ACOS, CAC metrics I move, not just report.
Positioning, messaging, box design, product films, keynote scripting, website copy, marketplace content.
Social strategy, content direction, influencer ecosystems, media buying. 1000+ influencers activated across career.
End-to-end launch orchestration across 35+ products. 12 smartphone flagships. I know what breaks and how to hold it together.
Every project below is work I owned end-to-end. The numbers are real. The outcomes are documented.
Joined as the first marketing hire. Built the entire brand infrastructure from scratch. Simultaneously built and ran the full performance engine across Meta, Google, Amazon, and Flipkart. Direct ownership of ROAS, ACOS, CAC. Built influencer strategy from zero, activated 200+ creators in 6 months. Led athlete partnership direction with Shikhar Dhawan.
Full GTM for Lumio's debut TV lineup. Positioning, campaign direction, copy ("Fast. Fluid. Flagship."), Mint Lounge print ad ("Your TV is stealing 24 days of your life"), product film scripting, PR narrative, influencer briefing, marketplace content and the entire performance infrastructure, built from zero.
Led end-to-end launch of Lumio's Arc projector range. Brand narrative, PR coverage in The Indian Express, F1 fan event activations, influencer community previews, full-funnel digital campaigns.
Full launch plan and campaign for the SuperNote positioning. Owned messaging, assets, digital strategy, and retail execution. Personally took the stage at multi-city roadshows as brand spokesperson.
Real-time surprise reveal requiring parallel planning, live pivots, and airtight execution. Collaborated with world-renowned photographer Alan Schaller for the imaging narrative. 191,500 people watching live.
Full marketing and project management for Xiaomi's first Leica co-engineered flagship in India. Led the Xiaomi x Leica Day briefing with global leadership, owned all creative assets, keynote scripting, PR TML, and launch event.
Led the #DiwaliWithMi 360 degree campaign with Pankaj Tripathi and Disha Patani. Led the Redmi 13 5G campaign with Nora Fatehi. Managed the Katrina Kaif brand ambassador reunion. Cultural framing drove measurable sentiment lift and record revenue windows.
Conceived and executed a PR stunt to prove waterproofing: India's first underwater unboxing, filmed live at a hotel pool. Earned coverage on afaqs.com and significant organic reach.
Organised and hosted Lumio Vision fan events and influencer preview sessions across cities. Stood on stage to present the product, demonstrate features, and build brand community from the ground up.
Product films, launch campaigns, brand content scripted, directed, and produced under my ownership.
Over 7 years, the work has put me in the room with some of India's most recognisable names as the marketer behind the brief, the shoot, and the campaign.
Not a generalist who dabbles. A practitioner who has done the work, managed the spend, and owned the outcomes across five disciplines most consultants treat as separate.
I build brands with a point of view, not just a logo and a colour palette. From defining brand architecture to owning visual identity and tone across every touchpoint, I've done this at scale (Xiaomi) and from scratch (Lumio).
I don't outsource performance. I've directly owned campaigns across Meta, Google, Amazon Ads, and Flipkart Ads, building the frameworks, running the experiments, and being accountable for ROAS, ACOS, and CAC.
Product marketing is the craft of making a product make sense to a consumer. I've done it for 35+ products from the earliest positioning brief to launch day, including keynote scripting, website copy, and marketplace content.
Digital is where brand and performance intersect. I run both. Social media strategy, content direction, influencer scouting and briefing at scale, digital media planning, and organic and paid in lockstep. 1000+ influencers activated across career.
I've launched 35+ products. I know what the week before launch looks like, what breaks, and how to hold it together. I've managed launches with 191.5K concurrent viewers. I've done surprise releases with zero leaks.
30 minutes. No decks required. Let's discuss your brand, your launch, or your performance marketing and figure out if I'm the right person to help.
I consult with brands and startups that need senior marketing thinking without the full-time overhead. Launching a product, building a brand, or scaling digital, let's talk.